Thursday, December 1, 2011

"Around The Corner From Everywhere": The Story of Coca-Cola's Marketing Successes and Quick Integration Into Foreign Markets. By: Kaylie Lungberg


View Coca-Cola "Around the Corner from Everywhere" in a larger map

The different colors are used to represent how Coca-Cola has specific bottlers that exclusively serve specific geographical areas. The exclamation point marks the location in which Coca-Cola was first discovered, and the line represents the first "global" movement of Coca-Cola, sending the product overseas to support American troops during the war. Bottling companies were first set up in Europe to easily serve the troops.

The House Icon represents the bottling company as a whole, and the connected colored markers represent a few countries in which the company has bottling plants. This representation is intended to show how The Coca-Cola Company has glocalized through horizontally integrating regional bottling companies.
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3 comments:

  1. GEOG 123 TNC Maps Fall 2011December 1, 2011 at 11:25 PM

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  2. GEOG 123 TNC Maps Fall 2011December 5, 2011 at 9:22 PM

    Your map was informative and the description at the bottom of the page does a wonderful job of explaining your map. The color separation make it easy to compartmentalize the content of your map and choose a specific area to focus on. good job!
    -Aubrey Hoffman

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  3. GEOG 123 TNC Maps Fall 2011December 6, 2011 at 12:02 PM

    The color coordination really helps with the clarity of the map and the little footnote really helps with explaining your map. I'm not sure if you talk about it in your paper, but maybe you can add something about Asia because you have every other continent. But overall its definitely really good!
    -Lauren Capobianco

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